The Little Pink Dress

No offense to the little black dress but I'm craving a little more color these days. This picture of hottie Miranda Kerr has me thinking about investing in a little pink dress of my own...
Alice + Olivia ($198) Naven ($330) ASOS ($62)

Who's with me?!

Independent Fashion Bloggers Conference

Yesterday I was fortunate to attend the Independent Fashion Bloggers Conference (#IFBcon) in New York. It was a treat to hang with some of my favorite bloggers and meet several of my awesome readers! I even worked up the nerve to ask Emily of Cupcakes & Cashmere a question on editorial calendars after her panel:
Thankfully you can't tell that I was shaking like a leaf! I wore my J.Crew blazer, J.Crew pants, and ASOS flats. Here are a few of the things I learned...

- The blog is the new résumé and the ultimate calling card. What does yours say about you?

- Bloggers and editors have hired their assistants after reading particularly insightful blog comments. Comment away!

- Facebook, Instagram, Pinterest, Tumblr, Twitter... It’s too much for one person to utilize every single platform effectively without duplicating content. Focus on a few platforms and do them really well.

- When it comes to social media, would you be interested in reading what you write? That’s always a good filter to determine if you’re putting out meaningful content.

- Take the extra two seconds to spell out b-e or y-o-u-r, even when you’re facing a 140 character limit. It’s so much more professional!

- Don't jump at the first opportunity that comes your way. The brands you partner with are a reflection of your brand and your taste. Quality over quantity is key!

- Work with brands whose clothes you actually wear. And don't be afraid to pitch your favorite brands when you have a great idea for a partnership! 

When you blog, you’re creating a brand and a persona. Whether you want a book deal, a styling gig, or a TV show, you can market that personal brand and parlay it into whatever you want.

- Bloggers need to make money too. Don't be afraid to ask for what you're worth!

- When it comes to advertising, here’s a good rule of thumb: if three people will pay it, it’s time to increase your rate!

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All in all, I had a great time and came home with lots to think about in terms of my own personal brand. I hope these tips will come in handy for some of you too!

Tory Burch Color-Blocked Espadrilles

...And that's all I have to say about that. Buy yours here.

P.S. I'll be in New York today at the Independent Fashion Bloggers conference meeting lots of stylish ladies and listening to some very inspiring speakers! I can't wait to report back.