an advertiser's dream

i'm a sucker for just about anything that comes in a pretty package. we're not just talking presents in colorful paper — any package that catches my eye, regardless of its content, will most likely wind up in my cart. it's usually something plain, nothing flashy or desperate (you know what i mean: 300% DAILY CALCIUM REQUIREMENT!!!), with a well-coordinated color scheme and straightforward logo and typography. the archer farms food products from target fit the bill rather nicely:

the neutral colors, the charming logo, the sans-serif typeface... alas (be proud!) i've thus far resisted the temptation to give them a try. does anyone else share my "problem?" and have you fallen for this line in particular?

1 comment:

Megan said...

Although Archer Farms does have lovely packaging, I personally think it is over priced. I am a bit biased though because I used to work at a Target. <3 (Although, if you have the $$ to spend, some of their trail mixes are to die for!) Happy shopping!